Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Combines theory and practice in argument through individual presentations and team debates. Course content depends on instructor. (4 Hours). A term project is used to enable students to apply their learning about the fundamentals of marketing. COMM1600. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. COMM1511. Communication, Technology, and Society. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Students are given an historical perspective and a state-of-the-art analysis. (4 Hours). Advertising and Brand Promotion. May be repeated once. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. COMM3530. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Crisis Communication and Image Management. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Covers team selling and relationship marketing. Covers the fundamentals of single-camera field production and the nonlinear editing process. (4 Hours). Elements of Debate. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. (3 Hours). After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Special Topics in Marketing. (4 Hours). Focuses on the consumer as the key element of marketing strategy and application. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. COMM2510. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Protect The Pack Placing Our Experts In Premier Media Outlets. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Data Storytelling, Visualization, and Communication. First, they had to sign up for a presale list with Ticketmaster a week prior. Graduate Certificate in Marketing | Northeastern University As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. TTY 617.373.3768 Develops skills in public communication. Offers an Advanced Writing in the Disciplines (AWD) course. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. MKTG6283. | Going-to-market topics include managing value-added resellers and distributors. Tons of great salary information on Indeed.com Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. COMM3750. (4 Hours). MKTG6230. Visual Communication. (4 Hours). . The Assistant Director will develop the strategy in . It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Also studies the impact of mass communication on the outcome of elections. Faculty & Staff Directory - Northeastern University College of Engineering Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. (4 Hours), COMM6501. Customer-Centric Research Methods for Marketing. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Develops skill in marketing decision making, critical analysis, and communication. Investigates how companies can create customer value through artificial intelligence. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Sports, Politics, and Communication. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . (3 Hours). Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Offers students an opportunity to develop and implement a concept test. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. (4 Hours). Northeastern University - Profile, Rankings and Data | US News Best Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. Business-to-Business Marketing. | Doctor of Nursing Practice (DNP) | Northeastern University The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. (4 Hours). (4 Hours). Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. 617.373.5445 [email protected] Thomas Michael. 617.373.2000 Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. (4 Hours). The chart below is just one example of a four year plan at CAMD. Youth and Communication Technology. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Health Communication Campaigns. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Assistant Director - Communications Job in Boston, MA at Northeastern Designed to improve students' critical understanding of the visual, in its various forms, for communication. Introduces how organizations use the latest technologies for enhancing consumer engagement. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Quantitative Analysis of Consumer Data. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Principles of Argumentation. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. * * * * * * Behrakis Health Sciences Center . COMM2800. Northeastern University hiring Assistant Director, Digital Marketing Introduction to Marketing. (4 Hours). Customer Performance Modeling. Emergency Information Studies methods that may range from close textual analysis to deconstruction to theories of performance. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Offers elective credit for courses taken at other academic institutions. (4 Hours). Arguing Human Rights. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. myNortheastern Opens New Window, Privacy Policy Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. MKTG4508. Customer Value and the Enterprise. MKTG6286. Introduction to Marketing in a Global Context. (4 Hours). Northeastern University - A University Like No Other Surveys the field of communication studies. (4 Hours). . Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. (4 Hours). Introduces the fundamental principles of communication law and ethics. Communication Studies | Communication Studies at Northeastern Independent Study. Senior Marketing Manager Job in Boston, MA at Northeastern University COMM4970. Full-Time. Job Summary. Designed to help students become knowledgeable consumers and limited producers of communication research. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. (4 Hours). (4 Hours), COMM6608. (3 Hours). TTY 617.373.3768 Examines business issues associated with the entertainment industry. Requires students to apply their learning about the fundamentals of marketing in a term project. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. It. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . COMM1120. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Academic Programs at D'Amore-McKim School of Business Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Here professors know their subjects and how to get you ready for a career after you graduate. (3 Hours). Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) (1-4 Hours). COMM3304 and WMNS3304 are cross-listed. Opens New Window COMM2350. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Northeastern University Associate Director - Marketing & Communications Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . (4 Hours). Opens New Window Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Speak with your advisor to determine a plan that works for you. Course content may vary from term to term. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Explores planning, research, production, and other elements that go into successful advertising. COMM1231. (4 Hours). Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. - Center for the Arts. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. myNortheastern Opens New Window, Privacy Policy Opens New Window. (4 Hours). Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Sex and Interpersonal Communication. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. (4 Hours). The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Home - Northeastern University College of Engineering Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports.
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